Our story

With our friendly and judgment-free approach you’ll indulge in a salon experience you can depend on for years to come.

Our Vision

B Parlor's vision is to serve our San Francisco Bay Area community and our collective of independent, beauty experts by providing a welcoming, fun and collaborative space that extends beyond the external beauty so that we can flourish with a wealthy, holistic self confidence.

Our Mission

Our purpose, as a collective of super friendly beauty experts, is to have fun while working and to continually expand our aptitude beyond our specialties so that we can inspire one another and to accentuate your authentic and unique self.

Salon Tour

Our Vibe

The “B” stands for Beauty and is also the first letter of  the owners’ last name. “Parlor” is our nod to the retro classic name for hair salons.  Back in the day, beauty parlors served not only as a place to get your hair done and share stories but also a place to relax, feel comfortable, and escape for an hour or two.  B Parlor strives to preserve that “home away from home” vibe.  Our salon as a whole represents growth and modernity while appreciating some gems from the beauty parlor past.  This is shown through our hair artistry, our personal style, our desire to learn about our clients, and our true love for our industry.  B Parlor salon is open and bright. A visual tour will reveal the symbolism of our name.  You’ll see some vintage hair styling nods to the past while witnessing our appreciation for the modern in our decor a personal styles.  We greatly respect where hairdressing has come from and always anticipate where it’s headed. 

As is the nature of a classic “Parlor” (a space meant for talking and getting to know family and friends), We genuinely want to get to know you.  We also respect one another and want to see each other succeed, which means it’s normal to have another stylist give a lending hand with your shampoo, color application or blowout.The building blocks of our salon is education.  Our motto often times is: “two heads work better than one,” especially when it comes to formulating your perfect color. It’s not about us. It’s all about you! 

B Parlor is more than a salon.  It’s a place where people share stories, build relationships, and laugh out loud. You might even see us dance now and then! So stop by soon. We look forward to making your day a little brighter!

Our History

Hair Salons have been thriving at our location since 1997. In March 2012, Filomena Bettencourt purchased Wak Shack salon and changed the name to B Parlor.  Since then, B Parlor has been a fixture of San Francisco’s eclectic Lower Haight District and now the vibrant Mission. We our proud to have participated in many local Art Walks and events that help support our neighborhood’s small businesses.  These various bars, restaurants, hair salons, and boutiques are the backbone to the small business community.  We are so happy to be a part of it!

Once inside B Parlor, you’ll be greeted by a friendly face that’s ready to help you with any services or product questions you may have. We’re proud to offer a full range of hair services for you. Everything from wedding and event styling, cut, color, hand painting balayage, color correction, and smoothing treatments! We’re always up on the latest trends, but we’re also well versed in timeless, retro looks. And we sell a complete line of products to keep your hair looking beautiful and healthy, no matter what style you choose.  We are always ready and well prepared to make you feel beautiful for that selfie and confident for any challenge!